{"id":566,"date":"2021-05-30T23:44:16","date_gmt":"2021-05-30T22:44:16","guid":{"rendered":"https:\/\/www.infopool.org.uk\/directory\/?p=566"},"modified":"2021-09-23T12:51:36","modified_gmt":"2021-09-23T11:51:36","slug":"asda","status":"publish","type":"post","link":"https:\/\/www.infopool.org.uk\/directory\/asda\/","title":{"rendered":"ASDA Complaints Number"},"content":{"rendered":"\n

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Asda is a British supermarket retailer with its headquarters located in Leeds, West Yorkshire. It is registered as Asda Stores Limited but trading as Asda.

It was formed in 1949 and was listed in the London stock exchange until 1999 when Walmart purchased it for 6.7 billion Euros. Since 2019, it has been ranked second best ahead of Sainsbury\u2019s and behind Tesco.

Asda is an online shopping shop. Find fresh groceries, George latest line of fashion clothing, home furniture, insurance, and more delivered to your door.<\/p>\n\n\n\n

Store formats<\/strong><\/h3>\n\n\n\n

Adsa Supercentres<\/h4>\n\n\n\n

Following the acquisition by Walmart, several supercentres have since been opened. Since 2006, all stores have been purely branded as Asda supercentre and not using the Walmart branding. As of January 2020, Adsa had 32 supercentres.<\/p>\n\n\n\n

Asda Superstores<\/h4>\n\n\n\n

These are non-food supermarkets slightly smaller than Adsa supercentre. Most have refreshments and dining facilities such as a cafe, and some have McDonald\u2019s restaurants or Express Dinners. They also have a petrol filling station. As of 31 January 2020, there were 341 superstores.<\/p>\n\n\n\n

Asda Supermarket<\/h4>\n\n\n\n

Asda purchased 193 stores in May 2010 from Netto, but due to competition, it sold off 47 of them. The remaining stores were integrated into supermarkets division as smaller stores. These are the stores that form the Asda supermarket division, and as of 31 January 2020, there were 209 supermarkets.<\/p>\n\n\n\n

Asda Living<\/h4>\n\n\n\n

Launched in 2003. They are general merchandise stores containing non-foods. Items sold here include home-ware, home electronics, clothing, toys, beauty, and health products. With this type of format, Adsa has linked with Compass Group, which runs a coffee shop within the stores. As of 31 January 2020, there were 33 stores.<\/p>\n\n\n\n

Georges Stores<\/h4>\n\n\n\n

Asda agreed with George\u2019s stores to run a small number of pilot stores. This was after all George\u2019s stores were shut down. Due to high rental costs that resulting in low profitability in 2008.<\/p>\n\n\n\n

Adsa Essentials<\/h4>\n\n\n\n

Was launched in April 2006. With a focus on only stocking own-brand products. It aimed at challenging the dominance of Sainsbury\u2019s and Tesco while at the same time addressing completion from other stores.<\/p>\n\n\n\n

Asda Petrol<\/h4>\n\n\n\n

Petrol Filling Stations launched in 2012 as a standalone petrol filling station. It started at two locations. They include a click and collect facility and a convenience store. The store continues to add the number of petrol stations, but this time on car parks of its existing store portfolio. As of June 2018, they had 319 petrol stations within the car park areas of their stores, and as of 31 October 2019, they had 18 standalone petrol stations.<\/p>\n\n\n\n

Brands and Services<\/strong><\/h3>\n\n\n\n

Asda Smart Price<\/h4>\n\n\n\n

It is a no-frills private-label equivalent to Tesco\u2019s Everyday Value trade name. It was launched in April 2017. This brand is on selected fresh food products. It aims at reconnecting the company to its core heritage. The products include fresh produce and meat.<\/p>\n\n\n\n

Chosen by You<\/h4>\n\n\n\n

Is a re-launch of Asda\u2019s mid tier label brand, that was originally launched in 2010 and was to phase out, starting in 2016.<\/p>\n\n\n\n

George Clothing<\/h4>\n\n\n\n

Is marketed as affordable quality fashion clothing and is labelled as George Clothing. From estimations George\u2019s line of clothing is the fourth largest of the retailers in the UK. Asda was the first to stock wedding dresses, and adult bridesmaid dresses as part of George\u2019s clothing line at launch.<\/p>\n\n\n\n

Mobile Phones by Asda<\/h4>\n\n\n\n

Asda mobile, launched in April 2007. This is a phone network operated by Asda. They have partnered with EE to offer the service.<\/p>\n\n\n\n

Asda Money<\/h4>\n\n\n\n

The division offers financial services similar to those operated by other retailers. Services offered include travel money bureau, credit cards, and car insurance. They don\u2019t directly sell these services but have attached their brand to products provided by other companies. But all the marketing & management is coordinated in-house. The division is also responsible for business rewards, Christmas saver, and gift cards.<\/p>\n\n\n\n

Distribution<\/strong><\/h3>\n\n\n\n

The company has 25 distribution depots located across the UK. The depots distribute all the supplies to its network of stores.<\/p>\n\n\n\n

To You<\/strong><\/h4>\n\n\n\n

Alongside its distribution system, they have a parcel service known as To You. From 2015, they have been offering a \u2018click and collect\u2019 and online order returns from retailers.<\/p>\n\n\n\n

Financial Performance<\/strong><\/h4>\n\n\n\n

Asda was in second equal place in the UK\u2019s 4 top market share in the grocery market as of May 2019.<\/p>\n\n\n\n

The Asda Number<\/strong><\/h2>\n\n\n\n