For food businesses, particularly those in competitive markets, understanding the differences between the kraft cardboard and the coloured one is key to determining which material best suits their product and brand identity. While both materials provide structural strength and functionality, they differ in terms of appearance, branding potential, sustainability and cost. The five main differences are outlined below:
1. Appearance and branding style
Kraft cardboard is renowned for its natural, rustic brown appearance. Its earthy, minimalist aesthetic conveys simplicity, authenticity and eco-friendliness. Many artisanal cafés, bakeries and eco-conscious food brands choose kraft cardboard because it aligns with a natural image. Coloured cardboard, on the other hand, offers a polished, vibrant surface that can be dyed in a wide range of shades. This allows for brighter, more striking packaging that stands out on shelves or in delivery orders. While kraft cardboard suggests understated charm, coloured cardboard projects boldness and modern appeal.
2. Printing and customization options
The rougher surface of kraft cardboard makes high-definition printing difficult. It is ideal for single-colour designs in black or white ink, which complement its rustic style. By contrast, coloured cardboard provides a smoother surface that is ideal for detailed, multi-colour or photographic prints. This makes it preferable for brands that rely heavily on visual storytelling, intricate logos or promotional graphics. In terms of branding versatility, coloured cardboard offers more creative flexibility, while packaging like kraft food boxes favours subtlety and simplicity.
3. Durability and moisture resistance
Kraft cardboard, being less processed, is naturally strong but more porous, making it slightly more susceptible to moisture and grease unless you treat it. Coloured cardboard is often given extra coatings or laminations, which can make it more water and oil resistant, protecting food items that are greasy, oily, or slightly moist. This makes coloured cardboard particularly suitable for products such as fast food wrappers or takeaway boxes, whereas kraft cardboard is preferred for dry or minimally processed foods as it combines sturdiness with an eco-friendly image. For the grease resistance, kraft packaging needs additional coatings to be as effective as the corrugated cardboard one.
4. Cost and Market Positioning
Kraft cardboard is usually more cost-effective because it requires less processing and contains fewer additives. This makes it attractive for businesses that prioritise sustainability or have tighter budgets. Coloured cardboard, with its additional finishing processes, tends to be more expensive. However, this higher cost is justified for brands seeking a premium look and feel or aiming to stand out with bold, eye-catching packaging.
5. Environmental Perception
Kraft cardboard is usually unbleached and processed using fewer chemicals, which makes it seem more environmentally friendly. It is biodegradable and recyclable, and is often made from renewable fibres. Its natural colour signals eco-consciousness, which strongly resonates with today’s environmentally aware consumers. However, coloured cardboard often requires additional bleaching, dyes or coatings, which can complicate recycling and increase its environmental footprint. While many coloured cardboards are recyclable, they are generally perceived as less eco-friendly than kraft cardboard.
Essentially, kraft cardboard emphasises natural simplicity and sustainability, while coloured cardboard offers visual impact and branding versatility. Ultimately, the choice reflects a balance between environmental values, budget, and brand image.
