LinkedIn used to be for older folks looking for boring jobs, and you probably believed in that as well. Not anymore. It’s changing. Now, creators use the LinkedIn platform. But how are they doing it, and what’s the magic behind it? Well, LinkedIn is becoming a place to really own a space; just as the next five years evolve, it is important to know where to invest your money and efforts. The next few years will need a different look at how the platform can be used.
Building Authority, Real Fast
What is authority? Well, for starters, it’s not something anyone can buy – it has to be earned. What smart creators have learned is that LinkedIn is prime real estate for showing actual expertise. Forget posting cat videos or the “day in the life” stuff; that may still work in some places like TikTok and Instagram, but not so much on LinkedIn.
Smart creators share insights; a big part of expertise and thought leadership is insight sharing. They write articles that are truly useful to the audience; they provide value instead of just shouting, “Look at me!”. They also give very specific and actionable tips. Think “Three Ways to Improve Your Project Management Skills” or deep dives into a very niche topic; by creating authority, people will trust your authority for your product, services, and insights. If one wants to grow on other platforms, one can even look at ways to help them. For people looking to grow on YouTube, doing YouTube promotion is just one of them.
Engaging Like a True Pro
Here is something about LinkedIn: comments matter. A lot, actually. Posting is only half the battle; interacting within the feed is where connections happen. Smart creators are deeply involved in giving intelligent and informed feedback on another person’s post. They are participating in relevant conversations on various topics.
The key here is authenticity. It is not just copy and pasting comments blindly or engaging like a “bot.” Instead, be thoughtful, ask questions, and provide specific examples. When interacting in other people’s posts, think about how the post is useful to them. It could be advice on a course, or just a basic affirmation.
Owning Niches, One Post at a Time
LinkedIn may seem like a professional platform, which it is; with that said, you also need to hone your niche to attract potential clients. There is definitely an angle on a target, and this isn’t accidental. Smart folks are digging deep and staking their claim to that thing that makes them special.
Someone who is an expert at marketing small businesses needs to focus all their attention on just that. Forget general advice; all of these posts need to speak directly to the problems that most people face every day; that includes being specific with the words that are being used. People want to work with specialists, not generalists, and they seek expertise within a certain brand or name.
Creating Mini-Courses For Impact
LinkedIn might look really overwhelming, right? A long-form article used to be all there was, but it’s changing, and now, most people aren’t going to spend too much time simply reading anything. So, what can be solved?
One thing is that LinkedIn is becoming more visually appealing with creators making small mini-courses inside of LinkedIn. This type of posting encourages someone to take the time to learn, to spend time doing research, because visuals tend to get great engagement. Use them.
Building Groups for Community
LinkedIn looks like a place for strangers to talk, but it isn’t. The people who are experts learn the skill of building a space that promotes and is a valuable place for their industry. This is not only the best way to engage, but it is the way to promote real growth
There are different skills you can use to get groups together; one of them is being welcoming, posting very actively, and advertising a product.
Conclusion
LinkedIn is not just some ancient job website. Actually, it appears to be a very powerful platform for future creators. By becoming an authority and really taking the time to do all the work, building authority is the magic that everyone needs. If you have the work ethic and the genuine desire to connect, LinkedIn may well be your place to be.
