Make Your Rental Property Stand Out With These Steps

rental property
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A 2021 census shows that over 30% of families put their homes on the rental market. In this situation, getting a good deal or attracting enough renters to your property can be hard.

So, to make your property stand out, here are some steps to help you.

1. Enhance curb appeal

Your rental property’s first impression of potential tenants is crucial in attracting interest. So, trim bushes, mow the lawn, and add colorful flowers or plants to create a vibrant and inviting atmosphere.

Ensure that the exterior of the property is in good condition. Repaint or touch up any chipped or faded paint, repair cracks in the walls, and fix any visible structural issues.

Install attractive outdoor lighting fixtures to illuminate walkways, entrances, and landscaping during the evening. Consider power washing the walkways to remove dirt, stains, and grime.

2. Allow tenants to personalize

Allow tenants to choose from a pre-approved palette of paint colors for accent walls or even entire rooms. Let them bring and arrange their furniture and decorations.

Permit tenants to hang artwork, mirrors, or other decor using temporary hooks or adhesive strips that won’t damage walls.

Customization options can make your rental property more appealing and help tenants feel a stronger sense of ownership and comfort.

3. Updates interior

Consider updating kitchen features such as countertops, cabinets, and appliances. Installing modern and energy-efficient appliances can make a significant difference. Additionally, consider installing unfinished kitchen cabinets for a customizable touch, allowing tenants to personalize the space according to their preferences.

Update bathroom fixtures, such as faucets, showerheads, and mirrors. Replace outdated tiles, add new grout, or install a more modern vanity to freshen up the space. Replace worn-out or dated flooring with hardwood, laminate, or vinyl planks.

Identify your target tenant demographic and the local rental market to ensure the improvements align with tenant preferences.

4. Use a neutral color

Neutral colors create a calming and balanced atmosphere that may appeal to various tastes and styles.

Use colors like whites, grays, beige, taupe, and soft earth tones. These colors don’t have solid or bold pigments, making them less likely to clash with other colors.

Neutral colors have a timeless quality that doesn’t go out of style. Light neutral colors, like whites and light grays, can make a space feel larger and more open.

5. Stay connected with ease

Invest in community management solutions to ease your engaging and organizing work. You can update everyone about the latest status of things that are going on in the property.

For instance, if you want to organize social gatherings or seasonal parties for tenants, you can send them notifications.

Or if you need to inform them about an issue regarding amenities and communal areas like a lounge, courtyard, or shared kitchen, there’s no need to knock on each of their doors to let them know.

Share the updates about it on a single platform, and your property will seem much more attractive!

6. Keep clean and follow good maintenance practices

Implement a cleaning schedule to ensure common areas, hallways, and shared spaces are consistently cleaned and well-maintained.

Conduct periodic deep cleaning sessions, including carpets, upholstery, and hard-to-reach areas, to maintain a fresh and hygienic atmosphere.

Consistently examine for and address bother issues instantly to guarantee an agreeable and bug-free living climate.

Provide clear guidelines for proper trash disposal and ensure that trash bins are regularly emptied.

7. Offer unique amenities

An on-site fitness center with exercise equipment can significantly draw health-conscious tenants. Create outdoor lounging areas, picnic spots, or rooftop terraces where tenants can relax and socialize.

Install package lockers or a secure delivery system to ensure safe and convenient deliveries. Designated parking spaces, covered parking, or electric vehicle charging stations can be attractive amenities.

In properties with multiple floors, having a home elevator can enhance accessibility and convenience.

8. Highlight security measures

Implement secure entry points such as key cards, access codes, or intercom systems to restrict entry to authorized individuals only.

To monitor activity, install security cameras in common areas, entrances, hallways, and parking lots.

Install alarm systems with intrusion detection, panic buttons, or glass break sensors for added protection.

Utilize security staff to watch the property during explicit hours, giving a noticeable presence and prompt reaction.

If feasible, install perimeter fencing and gates to control access and create a barrier between the property and the outside. Routinely keep up with security services to guarantee they are working successfully.


A standout rental property offers more than just a place to live. It provides a vibrant, secure, and welcoming environment that tenants are eager to call their own.

These efforts will also attract potential tenants and cultivate long-term resident satisfaction.