The things that CBD-centric brands omit from specifying when promoting their products

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CBD products
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The appeal of CBD beauty products remains higher than ever despite the long time since the hype arose around them. With interest in the industry still going strong and a projected annual market growth rate of 14.95% between 2023 and 2028, it’s only regular to see cannabis-based beauty and skincare products seize an increasingly larger share on store shelves. Consequently, the chances of stumbling upon such a product and trying it are high even for those showing reluctance at first, as successful and customer-centric brands offer samples, testers, and all sorts of try-out perks to boost exposure to potential customers and retain more of the competitors’ purchasers.

As you can see in today’s increasingly health-oriented society, the products showing the quickest results are bound to dominate the market. Among the many ingredients and plants in today’s cosmetic industry, cannabis, which has fostered a completely new consumer category, isn’t precisely faced with the enthusiasm that tea tree oil or snail mucin witnessed, given many CBD-focused brands’ neglection to specify the exact benefits extracted from these products’ usage. There’s a widespread misbelief that given the compound’s popularity and extensive usage worldwide, those who have acknowledged the ingredient’s cosmetic benefits will blindly jump on the trend and consequently see the results themselves.

The truth is that people aren’t actually aware of the highly moisturizing characteristics of CBD-based products, nor do they realize how potent the cosmetics are in calming redness and inflammation. This failure to promote CBD products in ways that inform the laypersons is causing many people to be reluctant to try the newcomers on the beauty stage, which makes shining light on the most likely results to be witnessed essential, so let’s explore the outcomes you can expect after using such cosmetics.

How is cannabis used in cosmetics?

Several types of extract made from the cannabis seeds and buds grown and matured are used in cosmetics, like the sativa seed water and the sativa seed oil. The former is created from the steam distillation from the seeds and is a good foundation ingredient for facial skin creams thanks to their highly moisturizing effect. Furthermore, they’re also employed in producing hair products aimed at soothing the hair.

Cannabis sativa seed oil, on the other hand, results from cold-pressing the cannabis seeds. It’s abundant in elements that boost its moisturizing characteristics and help it work as an emollient to smoothen the body’s skin.

Other raw materials include but are not limited to seedcake powder and seedcake, mainly used in handwashes and soaps. CBD can work as an antioxidant in the cosmetic industry and promote anti-ageing effects.

Many overlook CBD’s inflammation-calming and skin-moisturizing properties

CBD-infused products seem to be abandoning the boom phase that took over in 2019 when Sephora promoted cannabinoids in both their online and offline stores. The ingredient saw interest at its peak in the cosmetic industry and had retailers create all sorts of products, releasing assortments of low-budget and luxury cosmetics.

Many trends have passed from snail mucin to vitamin A, but the cannabis one hit differently. The allure that first burst started to quickly fade away due to miseducation and poorly made marketing, as CBD products were misrelated with the “taboo” variant. However, the difference between them is critical. CBD lacks the psychoactive substance THC and doesn’t intoxicate or impact the users’ perception in any way, having its chemical elements only interact in positive ways with the user’s skin. When spread topically, the compounds have and activate their hydration-boosting and anti-inflammatory properties. The mixture may be efficient for inflammation and localized pain as it gets straightened into the impacted area.

CBD-infused leggings, toilet paper, and many other things that might cross one’s inventive mind already exist on the market and promote these potential effects of CBD.

CBD is a compound friendly to sensitive skin

Sensitive skin is nothing unusual today, seeing 71% of adults struggling with conditions like eczema, rosacea, angiomas, dermatitis, psoriasis, and more. Out of the beauty and cosmetics industry, an impressive share is dedicated to products and developments facilitating the alleviation of skin sensitivities and maintaining the conditions under control. Since the number of victims of sensitive skin is so high, it’s only logical that many of today’s consumers think an idea through thousands of times before making a decision, sleeping on ideas like trying relatively new CBD products until they’ve garnered enough reliable information about their potential effects.

What brands fail to leverage when marketing their CBD products is the benefits that CBD has for the skin. It is among the best-tolerated and recommended ingredients for skin with eczema, rosacea, and other similar conditions, as it allows the skin to calm. By concentrating on the endocannabinoid system, the body’s CB2 receptors respond to the topicals that serve to diminish inflammation. Additionally, CBD assists in maintaining moisture, making it a calming presence for any skin concern and type. Effects like these aren’t found on the labels of most CBD-based products, nor do they make headliners, so it’s only a matter of personal research and testing until one attests to these facts. As experts from Seedsman state, beauty often comes from within, which is why many cannabis users opt to ingest or smoke the compounds instead of limitedly applying them as skin topicals.  

CBD combines well with other ingredients

Among the main factors an experimental consumer thinks of when testing a new product is how it will interact with their own body, skin, and other ingredients absorbed and consumed along the way. Many fail to realize that CBD can safely be combined with other ingredients and even has the power to make the benefits more potent and complement other ingredients. Furthermore, CBD helps the ingredients it interacts with become more potent and boosts their efficacy. For example, it’s a heightener of shea butter, hyaluronic acid, niacinamide, and amino acids, so combining them after rich research into the area can make a feasible and rewarding treatment.

Wrapping up 

CBD has numerous vitamins, amino acids, and minerals, many of which are vital for the body’s well-functioning and skin’s elasticity and beauty. As you’ll realize, numerous advantages uncovered through research may not find their way into the narratives of brand marketing. Therefore, consider putting these purported benefits to the test and draw your own conclusions firsthand.