How To Use Backlinks As A Part Of SEO & Digital Marketing Strategy

High Da backlinks

There are several ways to promote your site organically in search engines. Search engines check the technical characteristics of your site for compliance. Loading speed, ease of navigation, and interface are important. They also evaluate the user experience through click-through rate (CTR), bounce rate, or time spent on the site. All of these affect your site’s ranking in search results when a search engine is used. But the more influential signals for search engines are quality content and backlinks. Together with quality content, backlinks are the main tool for site promotion. Consequently, sites with more quality backlinks get higher rankings.

There are several reasons to actively link-build your site:

  • The site cannot be found in search engines without backlinks;
  • A site cannot rank highly without external links;
  • Backlinks are the №1 ranking factor in Google;
  • Backlinksindicatequalitycontent;
  • Backlinks convey a page’s “weight” and level of credibility.

Backlinks strategy is an element of digital marketing. After all, you need to write interesting articles on relevant topics, add their site and promote them. Buying backlinks is one of the most complex structures of marketing. But there have long been services that backlinks’ management.

How to Analyze Backlinks?

A great way to find out the optimal link profile for your site is to peek at it from your competitors. Let’s start by finding the right competitor. In the top 10 of Google for most commercial queries there are different types of sites: marketplace, product catalogs, message boards, other stores sites. The competitor for analysis should be chosen from the same category as your site. If you have created your online store, then find the best online store in the top 5 or 10 for relevant queries and analyze its backlinks.

Many website owners ask questions about how to generate backlinks. It is better to use quality paid services. You can also use link-building services. On your own, it is very long and difficult to negotiate the placement of anchors. Experienced webmasters have long used services like This service will help to build a quality link mass according to the required parameters.

Main Link Building Strategies in 2022

Are you working on link building? You should understand that external links don’t appear by themselves. It is a gradual and painstaking process. It’s better to aim for fewer high-quality links than thousands of links of no value. Weak backlinks won’t improve your rankings at all. They can even hurt your site. They can get you penalized by Google and cause you to lose organic traffic.

Let’s take a look at some basic link-building strategies that you can apply yourself. Trust me, they won’t hurt your search engine rankings.

Method №1: Blogging

You need quality content to get backlinks. A blog is one of the best ways to create new content. Create a blog and fill it regularly with quality articles. Focus on your niche topics as well as the needs of your readers. Write articles on topics you are knowledgeable about. Make sure your content is relevant, useful, and well-structured. Over time, people will notice your blog, and it will gain credibility. That way you can get great backlinks at useful and quality content.

Method №2: Effective Content Marketing

You already know that content is the key that “opens the door” to quality external links. But mindlessly publishing content won’t lead to those links. As it turns out, only certain types of content are best for backlink campaigns.

4 types of content generate the most backlinks:

  1. Visual content: images, infographics, charts, graphs, and more.
  2. Lists: lists of tips, reasons, techniques, methods, myths.
  3. Detailed guides: a comprehensive article that covers all aspects of the chosen topic.
  4. Original research and data: content that reveals new data from case studies, surveys, or original research.

Method №3: Strategic Guest Blogging

Guest blogging is one of the oldest link-building tactics. How does it work? You write an article for another site in your topic niche. They publish your article, and you link to your site from that article. Simple as that.

How do you find sites for prospective guest blogging? Most sites are open to accepting guest posts, even if they don’t explicitly state it. Search Google for the topic you want. You’ll find many relevant sites that could theoretically host your article. Why would a site give up well-written, free content that can attract new visitors? That’s why many site owners agree to host your articles with backlinks.


The link mass of your website is one of the most important factors affecting its ranking in search engine results. Take a strategic approach to build up your link mass, and you will soon notice a positive effect on your ranking.

Do you like this topic? Visit this article for more information about link-building services.