As more and more of the world’s population are becoming tech-savvy, there is no doubt that “being online” is a must-have for every business. In fact, more and more people 65 and older have been using desktops and smartphones in 2021. Knowing that your target patients are active users of the internet, it is time to invest in making chiropractic websites of your own. If the above reason was not enough, we’ve listed 5 reasons why you need to have a website – and before you even think about it, no, a business page on Facebook is definitely not enough.
1. Credibility and Professionalism
75% of tech users have a tendency to judge business credibility on its website. When it comes to a person’s health, patients want a healthcare service provider that takes time to invest in reaching their patients – and a website is foundational in creating that lasting relationship.
2. Customized Brand Identity
Having a website enables you to be distinct from all your other peers – your website allows you to tell the story of who you are as a medical practitioner.
A customized website can also arrange information about your chiropractic business and its services in more fun and intuitive ways from interactive at-home assessments, to high-quality photos of your facility, and even generating social proof by enabling patients to leave reviews of the quality of your services, the possibilities are endless.
3. Search Engine Reach
A study shows that companies highly invested in social media marketing had more internet users engaged with their site through search engine results than social media ads which means visibility on Google or Firefox or Ecosia is a more effective way to reach your clients – and you can’t reach them without a website. If you don’t have the time, you can always hire an SEO Company to help you.
4. Accessible Data Analytics
Another reason why having your own website is necessary is that from it, you can know even the littlest details on the activity of the clients who visit your site as compared to the limited data from social media analytics. With the use of Google Analytics on your website, you are able to get more detailed data on visitors for free. Through this you are able to:
- Analyze Potential New Markets
- Seek Resonating Content
- Examine Trends and Behavior Flow
- Discover Sources of Traffic
- And many more!
With these data, you may be able to optimize your website to engage more customers in the future.
5. Saturated Social Media Platforms
Throughout this article, we’ve mentioned the upsides to a website and the downsides to only having a social media page. But the reality is, if you can advertise for free, why not do it? And seeing as this is how many businesses think, social media platforms are oversaturated with all the businesses similar to yours.
In fact, users are spending less time on social media platforms such as Facebook in 2018 than they did the year before. This means that now, more than ever is time for you to create a website that will help connect to your target audience and boost your business.