Many businesses are perpetually online. They only exist on phone screens and web browsers, and have never broken the fourth wall and made moves into the physical world. This can be a big mistake, as there is a huge demographic of consumers that spend little time online, except to shop. Follow these top tips to reach out from silicon valley and into the high street with physical advertising for online businesses that can help create a whole new customer base for your company.
Breaking Through The Screen
Online advertising has its merits, but it’s important not to overlook the power of offline advertising and reaching out into the physical world. Offline advertising, such as billboards, print media, television, and radio, offers unique benefits that can effectively complement online strategies and help businesses expand their reach.
While online businesses primarily operate in digital spaces, their target audience exists in both spheres.
Dynamic outdoor ads like taxi advertising and advans from Mobile Billboards grab attention and create a memory of your brand, product, or service in people’s minds. They are a unique and effective way of building brand awareness. Seeing an advertisement in the physical world on a billboard, van, or taxi can also create a sense of legitimacy and authenticity, making potential customers more inclined to explore a brand online.
Offline Advertising Maximises Marketing ROI
When it comes to allocating resources and planning marketing strategies, online businesses often focus primarily on digital channels. Offline advertising, despite its perceived traditional nature, can deliver impressive ROI for online businesses. By incorporating offline channels into their marketing mix, businesses can tap into untapped markets, reach a wider audience, and ultimately drive more traffic and sales to their online platforms.
Offline advertising often results in increased brand recall and recognition. Studies have shown that consumers who encounter offline ads tend to have better brand recall and are more likely to engage with the brand online. Utilising offline advertising allows online businesses to reinforce their message, and create a stronger presence in the minds of consumers, which leads to increased website visits, conversions, and customer loyalty.
Amplifying Online Success
While online advertising is undoubtedly effective in driving traffic to online businesses, incorporating offline advertising techniques can significantly amplify that success. One powerful offline advertising technique is the use of QR codes. These scannable codes can be included in print advertisements, billboards, or even product packaging, allowing users to quickly access a website or landing page with their smartphones.
By strategically placing QR codes in offline materials, businesses can seamlessly bridge the gap between the physical and digital worlds, enticing users to explore their online offerings. Using smart and simple techniques like this, businesses can expand their reach, increase brand visibility, and ultimately redirect a larger audience to their online platforms. This will result in increased online traffic, conversions, and the growth of your customer base and your business.
Making a leap from the screens of phones and laptops onto the high street and billboards is a powerful way for online businesses to establish themselves in the minds of consumers. Physical advertising adds legitimacy and expands the reach of your business to people who do not spend much time online. Look for ways to bring your eBusiness to the physical realm with some offline advertising.