If you aren’t already aware, marketing analytics tools are rapidly becoming one of the most important aspects of any successful business.
But which analytics tools are right for your business? And what benefits will they offer?
In this article, we’ll focus on call tracking, one of the many marketing analytics tools available, explaining the benefits it will bring to your marketing efforts.
Call tracking software – what is it?
Call tracking software provides you with expert insights into your marketing performance and helps you accurately track your customer calls.
Dynamic numbers are applied to your website, so with each visitor that calls you’re able to track the specific touchpoints they visited before, during, and after they called – as well as gain various insights into customer engagement.
The software can reveal the campaigns that are generating customer calls, whether it’s immediate calls or calls that happen later on in the customer journey.
This advanced software is fantastic for bringing a wide range of benefits to your marketing. Here are a handful of them:
Full visibility of the customer journey
One of the main benefits of using call tracking software is that you can gain full visibility when designing your customer journey maps.
The insights and reports from the software will help you establish the specific journeys of every customer across each activity, campaign, and channel. From the very first interaction to the moment they call, and beyond, the software will help show the journey in plain view.
Visitor-level tracking means even if customers leave a session on your website and join again later before calling, you’ll still be able to track the journey in full.
These detailed maps are crucial for revealing the strengths and weaknesses of different areas in your marketing.
Campaigns optimised for growth
You can also use call tracking to optimise your campaigns for growth and generate increased leads.
You’ll be able to see the campaigns producing the most calls, and therefore, you can analyse these activities to discover what elements are encouraging this behaviour in customers.
For example, you might find customers prefer campaigns on specific channels – pay-per-click (PPC) or social media, for instance – or lean towards activities with a certain style of content – e.g., short, creative and concise.
Whatever you discover, you can replicate these elements in your other campaigns to ensure they produce maximum conversions for your business.
A more valuable marketing budget split
Call tracking will also help you get more value from your marketing budget with a more cost-effective split.
You’ll know which campaigns are most successful in your marketing, and which aren’t. As a result, you will direct more of your resources towards the activities generating increased leads, and withdraw investments from your less effective campaigns.
This will leave you with a greater return on investment from every campaign, where you only invest in the areas of your marketing that produce value.
As well as this, if you require approval for your marketing budget, there’s nothing better than accurate and extensive insights from call tracking to justify your reasons for investing in certain areas.
Now that you know some of the many benefits of this advanced marketing analytics tool, will you be incorporating call tracking into your business anytime soon?
These crucial insights can be right at your fingertips, simply get in touch with the right provider today.