Richard Branson, Zoe Sugg, Joe Wicks, and Tim Burton, if you enjoy nothing more than curling up on your sofa with a cup of tea and your laptop balanced precariously on the tops of your knees as you scroll through post after post of your favorite blogger’s writings chances are you’ve stumbled across some of these online authors works or the ones of other famous UK bloggers. Over the past couple of years, blogging has become one of the most popular ways to promote your brand, share your opinions, and earn extra income. However, with as many as six million blogs on the internet, there is much competition which can be challenging to stand out amidst and drive organic traffic to your posts.
Trying to gain a larger readership is a frustration all bloggers experience at one point (even the pros!). Although this is something we’d like to happen magically, sometimes your readers need a push in the right direction. That’s why we’ve created this blog post, sharing some of the easiest ways to drive organic traffic to your blog in 2023.
From using social media to promote your blog and decorating your posts with images to coming up with better titles and understanding your niche, we outline some of the best for expanding your readership and helping you to reach your blogging goals below, which are helpful whether you’re just starting or a seasoned blogger.
Add Images To Your Posts
You could be doing everything right and uploading to your blog regularly, using relevant keywords, adding backlinks to high-quality websites, and creating engaging titles. However, if your blog looks boring, your readership won’t want to stick around for your upcoming posts. Nothing is less stimulating than staring at a chunk of black-and-white text on a screen, so ensure you’re not impeding your traffic by adding images to your blog posts.
According to researchers, our brains are more drawn to images than text because they can help us understand what we see before us quicker than we would via the written word; however, just because Google images has thousands and thousands of image-based results per search query, it doesn’t mean that you can copy and paste any old picture onto your blog and call it a day.
Doing so can lead to copyright charges and grueling legal battles that aren’t worth the hassle! So, ensure that you keep yourself out of trouble and only use royalty-free images like the ones from Pixabay or Shutterstock, which are free to use or accessible for a small monthly fee and allow you to pick from hundreds and hundreds of images.
Enlist The Services Of A Digital Marketing Agency
With free-to-use and subscription-based blogging sites like Wix, Blogger, or WordPress, starting up your blog is more accessible than ever. However, getting your blog up and running is the easy part, but it’s very much like having a store in a shopping plaza that nobody knows about. So how do you spread the word in an age where everyone looks to their phone for answers?
The answer is to have a digital marketing strategy in place. In a nutshell, a digital marketing strategy can help websites achieve their blogging goals by combining digital marketing techniques to attract the site’s target demographic. Typically many brands/bloggers manage their digital marketing strategy in-house. Still, if they’re struggling or want to see results quickly, they could consider enlisting the services of a digital marketing agency like e-innovate.
Whether you’re looking for a company that offers web design in Reigate or SEO-boosting techniques, visit their website to browse their entire list of services, read customer testimonials, request a quote, look at examples of their work, and much more. Or consider contacting them directly to learn how their digital marketing tools and techniques could help drive more organic traffic to your blog today.
Create Better Titles
If you want to generate more clicks on your blog posts, you’ll need to learn how to write catchy titles for your content. Although bloggers may argue that the main body of their article is an essential part of their piece, your title will do all the heavy lifting since it will convince people to read or ignore it.
For instance, if you’ve written a fantastic blog post detailing the best restaurants in the West Midlands, it doesn’t matter how many clever food-related puns you managed to squeeze in amidst your recommendations; if the title is terrible, then it won’t attract half the amount of attention it should receive.
As a writer, nothing is more disappointing than spending a large portion of your free time creating something that you are proud of just for it to flop online. So, ensure you don’t suffer from this disappointment, and spend time brushing up on your title-generating skills!
Some of the easiest ways to improve your title-generating skills are by memorizing popular title formats used by magazines/newspapers, setting a target to write a specific number of titles in a certain amount of time, and drawing inspiration from the ones you like. Or you could consider using an online title generator, which can come up with ideas you might not have thought about.
Understand Your Niche
The more invested in something you are, the better-quality work you’ll produce, the faster you’ll do so, and the more you’ll enjoy doing what you do. Now this is essential in all aspects of life, but it is necessary regarding making money, which is why it’s vital that you find your ‘niche’ while blogging and stick to it.
Whether you’re a dedicated family man and want to give back to other parents by sharing advice, or reviews, so that they don’t make the same mistakes as other first-time parents, or if you’d like to create a blog around a particular interest like gaming –ensure that its one you’re knowledgeable about and that there isn’t too much competition.
Failure to understand your niche can cause your readership to get confused; after all, they’ve followed your blog to get the latest scoop about upcoming Nintendo games, not find out which highchairs are the best for toddlers. Instead, decide who your target demographic is, what content they will want to read, and how you will present it.