If you want to grow, survive, and thrive as a business you need customers to buy your products and services. To get customers, you need to promote your brand and business. As the business world changes and consumer trends adapt, you need to adapt to the most relevant way to get your business out there. In the past, businesses were limited as to what methods they could use to promote their trade, but now with the digital advancements of today, the potential is limitless. There are more ways than ever to get your business out into the open and the possibilities can almost feel overwhelming. Digital marketing, as popular as it is, is also an unknown territory for many and the prospect can seem daunting at best. Where do you start in promoting your business in order to gather the customers you need to succeed? From utilizing search engines and social media to hiring the help of public relations firms, the options are endless. What will work for your business and your budget? Let’s discuss a few of the opportunities available:
1. Promote your business on Google
Google holds more than 90 percent of the market share, proving it to be the best way to get into the eyes and minds of consumers that are looking for certain products and services. Google is a multi-tool in your pocket. With the use of google Ads, you can share promotional content. With Google Analytics, you can gain insight from the data you collect. By using Google Maps, you literally put your business on the map and allow customers to leave feedback and reviews to help other customers find your business. Google is quite a powerful asset with various avenues and methods as part of it.
2. Get a website for your business
A website is a must-have for all businesses these days as one of the first things people do when they find you through another advertising means is to look at a business’s website. It is always available, promoting your business 24 hours a day, 7 days a week, and a go-to place for prospective and existing customers. A website is more than a promotional tool, it tells the story of your business, supports your image, provides important contact information, and reflects the personality and characteristics of your brand.
3. Invest in search engine optimization
To get your business ranking higher in search engine results, you can use search engine optimization to work with Google’s algorithm to help out the searchers on the Internet. With the use of machine learning and analyzing user behaviour, this optimization is going from strength to strength.
4. Implement effective public relations tactics
If you can hire the help of a public relations firm, they will help you to up your PR game. They can help you to spread your message through third-party promoters, the impact of which will be greater due to the objective promotion. In some instances, it means that PR strategies are more effective than advertising campaigns. PR can do more than damage control, they work to maintain your reputation and care for the communication between you as a business and your clients. With the valuable contacts that a PR firm has to hand, they can spread your message through various means to get the biggest reach.
5. Write a blog for your business
Content is key to business success. A blog is not just a way of recording milestones and events of the business. The content you write should be interesting, educatable, informative, and even entertaining. It can be a way of producing valuable material in the voice of your brand. By dealing with terms and questions surrounding your trade, you will produce content that naturally includes keywords that again improve your search engine result ranking. Content like how-to manuals, lists of strategies, or an interview with an industry expert will prove how knowledgeable your Lawn care franchise is and draw customers in through your valuable content.
