Top 10 Video Editing Tools for Small Business

Video Editing

Buzz creators, trendsetters, and viral videos rule the Internet. Videos have been booming in the industry for a long time now. And, without fail, online marketers use videos to expand their audience.

To remain sustainable, one must be an expert at creating outstanding videos. If you own a small business or a startup and want to join the bandwagon and make a lot of money with video marketing, video production should be your go-to option. But wait, if the video isn’t spiced up with special effects, subtitles, or holograms, it won’t benefit you.

So, here are the top ten video editing tools for you.

Tool 1: VSDC Free Video Editor

VSDC Free Video Editor is among the most feature-rich video editing programs in the market, and yes, it’s completely free. It has a rather complex and varied interface that provides a user with a multitude of elements and effects. Yet it is still easy and enjoyable to use. It has a straightforward drag-and-drop interface and simple instructions.

One disadvantage of this approach is that it may provide novice users with too much input all at once, which may be daunting for those who are just getting started. Furthermore, a few of the more advanced functions aren’t user-friendly.

Tool 2: Pinnacle Studio 21

Pinnacle Studio 21 is an excellent choice that provides a user with many possibilities beyond simple editing. It’s capable of high performance. Pinnacle Studio is simple and easy to use, with a drag-and-drop interface for using video and audio clips. In terms of capacity and variety of functions, it is of professional grade.

Pinnacle’s creative toolset stands out from the crowd and is aimed at beginners. You may capture and import content from a variety of sources as well as use special effects like stop-motion and 360-degree processing.

Tool 3: Kizoa Video Maker

Kizoa is an online video editor, movie maker, and slideshow maker that allows you to express yourself with movies, whether you’re commemorating a family event, sharing a school adventure on social media or promoting your company. Each one of us has an interesting tale to tell.

Attract new consumers, raise brand awareness, and produce useful content for your company. Kizoa is a simple to use, efficient, and professional tool. Create a slideshow of your items, a virtual walkthrough of your real estate listings, a full-HD plus quality film of an event, client movies using your professional photos or anything else your company has to offer.

Tool 4: InVideo

Even if you’ve never edited a video before, InVideo is a remarkable video editing tool that will allow you to make professional-quality films in minutes.

InVideo is one of the finest free video processors for Windows or for any operating system since it comes pre-installed with everything you could want to make great, professional movies, including templates, stock footage, and an easy-to-use editor.

Many other video editors claim to provide fully configurable templates, but InVideo’s sheer number of assets sets it apart as the finest app for PC. If a user so desires, he/she can modify the template’s whole structure.

You may also mix and combine scenes from multiple templates inside the same project using InVideo. There’s no reason to limit yourself to a particular look!

Tool 5: iMovie

For any Mac user, the iMovie tool is a terrific place to start, and it routinely obtains high ratings among all the tools available today, which of course says a great deal. It has a simple and user-friendly layout, with just enough special qualities to keep things fascinating without overwhelming newcomers.

Although less complete than Final Cut Pro X, Apple’s premium editing program includes all you need to produce high-quality clips at a semi-professional level. You may also produce 4k quality clips, trailers, and movies.

One of its distinguishing features is its multi-device capability; for example, you may begin editing on a separate device, such as a smartphone or a tablet, and seamlessly transfer your work to your Mac. There’s also a green-screen option for those who want to dive deeper into the world of special effects.

Tool 6: Avidemux

Avidemux is a free video editing program that is both comprehensive and user-friendly for those who are just getting started. It’s a linear video processing program that runs on a variety of platforms.

Even a novice will easily be able to process his/her videos with this easy and intuitive program. He/she will be able to choose from a variety of formats for this. To perform this duty, the application has a large number of codecs at its disposal. This program also has a number of video processing options.

Tool 7: Adobe Premiere Pro

Many professionals across various sectors use Adobe’s reference video editing product. It’s truly one of the greatest in its class and is an essential tool for video editors and post-production specialists. It has a lot of technical capabilities and can handle different video streams.

Television studios typically employ this non-linear editing technology since it offers immediate access via a video capture source. It’s responsive, reliable, and equipped with all the professional tools you’ll want.

Tool 8: Final Cut Pro X

On Mac OS X, Final Cut Pro X is the accepted standard for post-production and video editing. This program, which Apple purchased in 1998, has features for both novices and pros in the video industry.

This is a must-have video production app for Mac OS X, and it grows richer and more imaginative with each new feature upgrade. 360-degree video and HDR are now available, high-quality 3D effects and additional multi-camera possibilities are there too. This strong and dependable program stands out for its user-friendly design and excellent editing features.

Tool 9: Avid Media Composer

Avid is one of the most widely used tool in the commercial movie business today, and it is also one of the best. In comparison to earlier editions, their new, streamlined menu offers a better range of menu categories and a more straightforward experience. This is one of the costliest ones in the market, partly because it’s an audio-specific editing tool. However, if you want top-notch quality, this really is the best.

Tool 10: Lightworks

Lightworks is a comprehensive video editing program designed for expert users. It does, however, need a high degree of expertise and understanding. This application offers a Pro edition with extra features and greater export flexibility, which may be downloaded for free.

Lightworks has a straightforward and user-friendly UI. After completing the registration process, the program prompts the user to begin working on his/her first project, which is presented in a sparse yet easy-to-use interface. It has four tabs that contain all the capabilities for managing video files, editing video, adding effects, and editing audio files.

The toolbar gives access to a video or audio stream capture as well as import and export windows (video, sound, and picture) and the video editing tools.


Given the prominence of videos in content advertisements and social media nowadays, learning about certain tools on your own or even taking a course will be a good investment, if you’re interested in learning how to produce videos and if you’re just starting off.

While selecting an editing tool, keep in mind that it must suit your requirements. When you’re going to be creating short advertising or simple 1-minute personal videos, you don’t really need to end up with something extremely elaborate and technical. These tools will surely help you meet your video editing needs, which in turn will help in marketing your business as well.